Cereal Development Proposal Essay Example | Topics and Well Written Essays - 500 words

Cereal Development Proposal - Essay Example It is imperative to raise number of Cheerios cereals from 11 to 20 at least. On contrast to that Kellogg’s cereal category contains 27 varieties, while Malt-O-Meal has 19 types of cold cereals and 4 types of hot ones. Therefore, Cheerios should provide broader choice for the consumers, proposing absolutely new and delicate tastes. Key findings Previous analysis has shown that Cheerios lags behind its competitors because of its not very diverse range of products. Kellogg’s attracts consumers with big variety of brands, proposing such uncommon flavors and additives as maple syrup, almond, pecan and marshmallow. Meanwhile Malt-O-Meal suggests two categories of cereals: hot and cold ones, that manages to distinguish it from other companies significantly. Taking into account mentioned competitive advantages, it is essential for Cheerios to develop new products with unfamiliar for consumers flavors and implement carefully developed marketing plan, aiming at appropriate design of the new product types and effective promotion campaign. Moreover, in the issue of analysis it has been revealed that currently Kellogg’s and Malt-O-Meal propagandize idea of healthy meal without any preservatives except natural ones.